Last updated: 6 October 2026

This privacy policy explains how Biker Bling Limited collects, uses, stores and shares personal information when you visit biker-bling.com, place an order, create an account, contact us or use our customer support services.

Biker Bling Limited is responsible for the personal information described in this privacy policy.

Biker Bling Limited
Company number: 09063449
29 Hailstone Close
Rowley Regis
West Midlands
B65 8LJ
United Kingdom
Email: info@biker-bling.com

Personal Information We May Collect

The information we collect depends on how you use our website and services. It may include:

  • Contact information, such as your name, email address, telephone number and postal address.
  • Order information, including products purchased, billing and delivery information, order history and order status.
  • Account information if you choose to create a customer account.
  • Payment and transaction information required to process and confirm payments.
  • Customer service information, including emails, live-chat conversations, photographs, motorcycle details, OEM part numbers and other information you provide when asking us for help.
  • Technical and website usage information, such as browser, device, approximate location, pages visited and interactions with the website where this information is collected through website technology or analytics.

Please do not send us personal information that is not reasonably necessary for your order or enquiry.

How We Use Your Personal Information

We may use personal information to:

  • Process, prepare and dispatch orders.
  • Take and confirm payments.
  • Deliver products to the address provided.
  • Provide customer accounts and account-related services.
  • Respond to product, fitment, delivery, return and trade enquiries.
  • Investigate missing, delayed or incorrect orders.
  • Provide customer support through email or live chat.
  • Maintain business, accounting and tax records.
  • Protect our website, customers and business against fraud, misuse and security threats.
  • Understand how visitors use our website and improve its performance and usability.
  • Comply with legal, regulatory and tax obligations.

Our Lawful Bases for Using Personal Information

UK data protection law requires us to have a lawful basis for processing personal information. Depending on the circumstances, we may rely on:

  • Contract – where processing is necessary to take steps at your request or to fulfil an order or other agreement with you.
  • Legal obligation – where we need to keep or use information to comply with legal, accounting, tax or regulatory requirements.
  • Legitimate interests – where reasonably necessary to operate and protect our business, provide customer service, prevent fraud, improve our website or deal with enquiries, provided those interests are not overridden by your rights and interests.
  • Consent – where consent is required, including for certain non-essential cookies or analytics technologies.

Payments

We currently offer payment through PayPal and Stripe.

Payment information is processed by the relevant payment provider. We receive information necessary to confirm and manage the transaction, but payment providers may process additional information in accordance with their own privacy policies and legal obligations.

We do not intentionally store your full payment card details within the Biker Bling website.

Delivery Companies

We share the information reasonably necessary to deliver your order with postal and courier companies.

For UK orders, we primarily use Royal Mail. For international orders, the delivery company may vary depending on the destination and service selected and may include Royal Mail, DHL or FedEx.

The information shared may include your name, delivery address, contact details, parcel information and other details necessary to complete or manage the delivery.

Google Analytics

We use Google Analytics to help us understand how visitors use our website and to identify areas that may be improved.

Google Analytics may collect information about website visits, devices, browsers, approximate location and interaction with pages on our website using cookies or similar technologies.

Where consent is required for non-essential analytics cookies or similar technologies, we rely on the applicable consent requirements before using them.

Analytics information is retained in accordance with the retention settings configured within our Google Analytics account and Google’s applicable policies.

Live Chat

Our website currently uses Chatra to provide live-chat support.

If you use live chat, information you provide during the conversation may be processed so that we can respond to your enquiry. The live-chat service may also process technical information necessary to provide and secure the service.

We may change our live-chat provider in the future. Where a change materially affects how personal information is processed, this privacy policy will be updated as appropriate.

Email and Marketing

We use email to communicate with customers about orders, enquiries, returns, delivery issues and other customer-service matters.

We do not currently operate a general email newsletter or bulk promotional mailing list.

If we introduce email marketing in the future, we will update our processes and privacy information as necessary and provide any consent or opt-out arrangements required by law.

Who We May Share Personal Information With

We do not sell personal information to advertisers.

Where necessary for the purposes described in this policy, information may be shared with:

  • PayPal and Stripe for payment processing.
  • Royal Mail, DHL, FedEx and other delivery providers where required to deliver an order.
  • Our website hosting and technical service providers.
  • Google in connection with Google Analytics.
  • Our live-chat service provider, currently Chatra.
  • Accountants, professional advisers or other service providers where reasonably necessary.
  • Government authorities, regulators, courts, law-enforcement agencies or other parties where disclosure is required or permitted by law.

We only aim to share personal information that is reasonably necessary for the relevant purpose.

International Processing and Transfers

Some of the companies that provide services to us may process information outside the United Kingdom.

Where personal information is transferred internationally, the relevant service provider and transfer arrangements are subject to applicable UK data protection requirements. Appropriate transfer mechanisms may include UK adequacy regulations or approved contractual safeguards where required.

How Long We Keep Personal Information

We do not aim to keep personal information for longer than reasonably necessary.

Different information may need to be retained for different periods. For example:

  • Order, transaction and accounting records may be retained for the period required for accounting, tax and legal purposes. Company tax records are generally required to be retained for six years from the end of the relevant accounting period, although longer periods can apply in some circumstances.
  • Customer-service enquiries and correspondence are retained for as long as reasonably necessary to deal with the enquiry, maintain appropriate business records and resolve related issues.
  • Customer account information may be retained while an account remains active and afterwards where information must be kept for legal, transaction or business-record purposes.
  • Google Analytics information is retained according to the settings used within our Analytics account and Google’s applicable retention controls.

Information may be retained for longer where required by law, a dispute, legal claim, fraud-prevention requirement or regulatory obligation.

Cookies

Cookies are small files or similar technologies that can be stored on your device when you visit a website.

Some cookies may be necessary for functions such as shopping baskets, checkout, customer accounts and website security. Other cookies, including analytics cookies, may be used to understand how the website is used.

We use Google Analytics, which may use cookies or similar technologies. Our live-chat and other website services may also use cookies or technical storage where necessary to provide their functions.

You can also control or delete cookies using your browser settings. Blocking some cookies may affect the operation of parts of the website.

Your Data Protection Rights

Depending on the circumstances and the legal basis for processing, UK data protection law may give you rights including:

  • The right to be informed about how your personal information is used.
  • The right to request access to personal information we hold about you.
  • The right to ask us to correct inaccurate or incomplete information.
  • The right to request deletion of personal information in certain circumstances.
  • The right to request restriction of processing in certain circumstances.
  • The right to object to certain processing.
  • The right to data portability in circumstances where that right applies.
  • The right to withdraw consent where processing is based on consent.

These rights are not absolute and exemptions may apply depending on the circumstances.

To make a data protection request, email info@biker-bling.com. We may need to ask for information to confirm your identity before responding to certain requests.

Data Protection Complaints

If you have a concern about how Biker Bling Limited has handled your personal information, please contact us first so that we can investigate it.

Email: info@biker-bling.com
Biker Bling Limited
29 Hailstone Close
Rowley Regis
West Midlands
B65 8LJ
United Kingdom

You also have the right to raise a concern with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No internet-based system can be guaranteed to be completely secure. If we become aware of a personal data breach, we will assess and respond to it in accordance with applicable legal requirements.

Links to Other Websites

Our website may contain links to websites operated by other organisations. Their websites and privacy practices are outside our control, and you should read their privacy information when using those services.

Changes to This Privacy Policy

We may update this privacy policy when our website, services, suppliers or legal obligations change.

The latest version will be published on this page and the date at the top of the policy will be updated when material changes are made.

Contact Biker Bling Limited

If you have any questions about this privacy policy or how we use personal information, contact:

Biker Bling Limited
Company number: 09063449
29 Hailstone Close
Rowley Regis
West Midlands
B65 8LJ
United Kingdom
Email: info@biker-bling.com